Faktor yang Mempengaruhi Minat Investasi di Pasar Modal: Pendekatan Theory of Planned Behaviour (TPB)

The investment intention is important to be explored because invest in Indonesian capital market still low. This study analyze the factors that influence by using Theory of Planned Behaviour (TPB). Through TPB, can measured from explanatory variables which turn will encourage actual behaviour. used predict are attitudes, subjective norms, perceived behavioural control, financial literacy, and risk perception. uses 161 respondents were collected through a questionnaire. Data analyzed with validity, reliability, hypothesis testing Structural Equation Modeling (SEM) path analysis method. results show attitudes norms have no significant effect on intention. Meanwhile, perception positive market. expected contribute for future research provide advice government design programs increase Keywords: Investment Intention, (TPB), Financial Literacy, Risk Perception